Monday, September 6, 2010

Photoshop World Las Vegas

I'm back from Photoshop World in Las Vegas that ended on Friday. I'm an enthusiastic amateur photographer and there is no place better to get the latest training and trends in the photographic industry then to attend a PSW. The National Association of Photoshop Professionals puts on two of these events a year, one on the East Coast (usually in Orlando) and one out West (usually in Las Vegas). I haven't been to the event since 2007 and below were the trends that stood out to that previous show.

  • Video with DSLRs. In early 2009, Canon came out with their 5D Mark II, which included the ability to record HD video. I'm told that this was almost an after thought by the Canon engineers thinking that there would be a very small audience that would be interested in the video capabilities, perhaps a handful of photojournalist or wedding photographers might use the feature. Well there has been an explosion of interest and excitement surrounding this capability and there were several classes at PSW that dealt with capturing, editing and creating video with DSLR cameras. Count me as one of the ones who is trying to learn this new skill set and expand my ability to tell stories with it.
  • HDR Photography. High Dynamic Range photography is a complete creation from the digital age, it isn't a process that the old analog darkroom could create. As such, it is fairly controversial in terms of its appeal. Basically the process involves taking several exposures of a scene (usually 3 to 5) and then using software blending these exposures together into one photo. By using the multiple exposures the photo can greatly increase the tonal range of the image. There were several classes on HDR at the show, and while I was there Apple announce that it would include HDR capabilities with the new iOS software.
  • 3D Design. The 3D capabilities came in with a prior version of Photoshop but there seemed to be more interest in it this year. I sat in on one session that went over the capabilities and it was interesting. To me, this is just a starting marker for Photoshop and sometime in the next five years the capabilities of 3D will begin to expand rapidly. For example, loading multiple photos of a subject and then loading them into Photoshop to rotate around it would be very cool and something I think is not to far off, although I am completely speculating here.
Other observations: there were supposedly 3,000 people in attendance which seem strong in this economy, the accompanying trade show seemed much smaller than I remember with less vendor participation. The show itself seemed more diverse, with more women and African-Americans. In the past these shows seem to be a young to middle aged white guy fest. The diversity was a welcome sign.

Well that's all for my notes from PSW Las Vegas. I hope to make it back in a few years to see how things have changed.

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